Friday, August 19, 2011

Domestics market sees blue; creativity, innovation reinforce 'total home.' - discount stores and home furnishings marketing trends


NEW YORK -- As the sensibilities of the casual lifestyle and a "total home" approach to merchandising domestics and home furnishings become more prevalent in discount stores, vendors are providing new waves of products that ease the way to coordinated presentations across departments and categories.


18 Industrial Drive Bloomsburg, Pennsylvania 17815 U.S.A. Telephone: (570) 752-5644 Fax: (570) 752-8776 Web site: http://www.decoratorindustries.comDecorator was founded and incorporated in Pennsylvania in 1953 under the name of Keck's. In its early years, Decorator prospered as a producer of made-to-measure draperies. In November 1967, the company, which was headquartered in Pittsburgh, Pennsylvania, announced it would split its common stock two-for-one and declare a dividend of 6.25 cents on the split stock. In March 1968, Decorator registered with the Securities and Exchange Commission 160,000 outstanding common shares to be offered for public sale through underwriters headed by Arthurs, Lestrange & Co. of Pittsburg, and Hayden, Miller & Co. of Cleveland, Ohio. The prospectus listed four shareholders who together owned about 58 percent of the company's outstanding common stock and would retain ownership of about 38 percent after the sale. The shareholders said they were selling the stock with the aim of establishing a broad enough market to qualify the shares for daily listing in market reports of National Quotation Bureau, Inc. These moves marked Decorator's rapid growth in the custom made draperies business. By July 1968, the company announced that it expected earnings for the year to be substantially more than the previous year's $330,000, or 41 cents a share. Decorator's president, Earl Rappaport, estimated sales at about $6 million, up from $4.8 million. In November 1968, Decorator declared a 3-for-2 split of its common shares and an increased dividend of four cents on the new shares. The company's robust sales of draperies and bedspreads continued into 1969, boosting Decorator's earnings 25 percent.In February 1969, Decorator acquired the ill-fated New York-based Melbee Textile Co., a textile converter that specialized in dyes and prints for draperies. The company closed Melbee one year later as some of its products that were considered low markup items were phased out. In 1970, Decorator acquired Cortley Manufacturing Corp., a privately held maker and distributor of draperies headquartered in Hialeah, Florida. Cortley was the first of many such acquisitions to come. Decorator said it was purchasing Cortley with its common stock but declined to state the value of the transaction or to disclose Cortley's sales and earnings numbers. The acquisition complemented Decorator's own business as a producer of medium-priced, custom-made draperies for homes, mobile homes, hotels, and commercial buildings. In 1973, Decorator made two additional acquisitions. In April, it acquired Haleyville Drapery Manufacturing Inc. for $1.8 million in cash and notes, and in June it acquired Drapery Service, Inc. of Hialeah, Florida, for an undisclosed sum of cash and indebtedness. On October 22, 1979, the company acquired Southern Drapery, Inc. of Cullman, Alabama, for cash. In addition, in November 1980 Decorator acquired Qual Fab, Inc. of Hialeah, Florida, for an undisclosed amount of cash and indebtedness. Qual Fab was subsequently merged into the company on January 3, 1981.Isabella Valancy Crawford's long narrative poem Hugh and Ion was not published until 1977, when Glenn Clever edited the manuscript that had been discovered in 1973 by Dorothy Livesay amongst Crawford's papers at the Queen's University Library. The genesis of this poem, like that of so much of Crawford's work, is obscured by the lack of precise and detailed information about the poet and about her writing, and it has been assumed, since Livesay's first discussion of the text which she called "The Hunters Twain," that the poem must have been in process prior to the publication of Crawford's 1884 volume, the ill-fated, self-published Old Spookses' Pass, Malcolm's Katie, and other poems. This chronology derives from the fact that, although none of the lyrics interspersed throughout the narrative was included in Old Spookses' Pass, two were published prior to the appearance of this collection of her poetry: "The Dark Stag" appeared in the Toronto Evening Telegram on 28 November 1883 and "The Lily Bed" in the same paper on 30 October 1884. "Narrative II," however, as Catherine Ross designated Hugh and Ion, remained unfinished and unpublished by the time of Crawford's death early in 1887. Until very recently, it had not been dated with much precision. It was recognized it as a work stylistically linked with her long narrative poem of 1884, Malcolm's Katie: A Love Story and it seemed to include suggestive references to Toronto of the late 1870s and 1880s, the city where Crawford is known to have been living.Growth and Acquisitions in the 1990sThis market, blues from navy to cornflower were seen gaining ground from the deep greens, in part due to the growing influence of denim, while the resurgence of red continues. Silver and gold are key accents, as are bright chrome green, yellow and ochre, and a fully interpreted range of masculine leather and tobacco hues.Such hybrids as Hugh are not unusual in nineteenth- or even in early-twentieth-century English-Canadian literature. John Richardson's Wacousta (1832) is a story constructed around a protagonist who appears to be an aboriginal warrior but is really a vengeful Scot in exile, and Howard O'Hagan's Tay John (1939) is, like Riel in so many representations, a composite messiah who internally unites disparate ethnicities: Tay John is both Shuswap and "wondrous fair with hair, and shining" (43). The emphasis on Hugh's Saxon "heritage," when it is aligned with Burns's argument for the protagonist's construction in the image of Riel, must thus draw our attention to Crawford's negotiation of what are conflicting ideologies of the Canadian North West in this narrative. Hugh's "ambition," that is, may echo that of Riel; but his "Saxon" idealism is also framed in a discourse which configured colonization and expansion as an imperial enterprise, something Riel was seen to threaten.Complete Batman and Superman programs were debuted by the Bibb Co., newly invigorated under the guidance of president and ceo Michael Fullbright.Company's Founding and Early DevelopmentWhile the industry has struggled with consolidation across the ranks of both manufacturers and retailers, October's domestics Market Week showed that creativity and innovation are alive and well. From new technologies in floor coverings and window treatments to bold translations of current ready-to-wear trends and the latest license-driven looks, mass merchants had a full palette to peruse--and suppliers said most chains were making positive plans for spring 1997.Decorator Formulates Growth Strategy in the 1980s

The most widely anticipated innovation of all is the expansion of the Martha Stewart program at Kmart. By spring 1997, this program will have all-new look and feel in its most extensive redesign the debut in 1987. While both Kmart and its key suppliers continue to play the details close to the vest, a clearly defined and lavishly coordinated line is expected.




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