Edward S. Caswell deserves recognition as an important turn-of-the-century editor, advocate, and promoter of Canadian writers and their work. Constrained by the financial and copyright conditions of Canadian book publishing, an apathetic reading public, and a disdainful academic community, he set out to nurture and validate Canadian literary talent. Nevertheless, for various reasons he has been all but forgotten in accounts of the period. The extent of his success, achieved within the institutional framework of the Methodist Book and Publishing House and the literary milieu of Toronto, is worthy of attention. The record makes clear not only his efforts on behalf of the work of writers like Catharine Parr Traill, Nellie McClung and Isabella Valancy Crawford but also of the debt many of them owed to him.
The chain is also doing well with ballon valances and crescents, said Egan. Its strongest business, however, is in tiers and Cape Cod curtains, an area Egan is looking to strengthen with more higher priced items like eyelet or embroidered tiers for $12.99. Egan is also looking for more sales in tier treatments like country toppers through displays."Shoppers are looking for more romantic looks and more fashion,' said Egan. "They got very tired of the bland look, the coldness of the mini blinds.' As a result, Egan is also adding draperies with attached valances, like the bustle with a lace edge which will be introduced for spring at $19.99.Fisher's Big Wheel sees the extra spark in its business from the country look in tiers, special treatments like tieback bows and priscillas, said dmm Jim Fennama.Ferry also believes top treatments will become even more important to the chain's mix because shoppers are learning they can use these to change the look of a room inexpensively. For spring, the chain increased its topper assortment from one to three. The items, priced at $12.99 to $13.99, replace the more traditional swags, which are priced at about $8.99.Reaction to this opportunity varies by chain:Ford himself never spoke about his aesthetic interests, though he admired and reveled in the ethos of the western. His heroes may despise and flout authority, but for the most part they accept the conventions of religion, family and orderly tradition. His recurrent themes- which he handles better than almost anyone - are duty, honor and the "manly" virtues, along with an emphasis on family, community, piety and patriotism. But he recognized that these values and themes could clash with each other irreconcilably- that the community may be wrong, and the individual sometimes must resist it.Initially an employee of the printing department where he set type and did proof-reading, Caswell was likely a member of the periodicals department by the late 1880s. Here he would have been able to develop his manuscript-reading skills and to work closely with Withrow, who appears to have become something of a mentor to him; certainly, Caswell admired Withrow for both his engaging personal qualities and his "literary ability."(f.12) While Withrow's position as periodicals editor would not obviously indicate it, he was also the ministerial official most closely linked to the House's book publishing initiatives, an aspect of its business which began to show a marked growth during the 1880s.(f.13) By 1892 that expansion had created the need for a separate and distinct book publishing department. Caswell's editorial apprenticeship under Withrow made him a logical candidate to be its manager; his candidacy was buttressed by William Briggs's personal belief in promoting from within the establishment. Reading manuscripts, corresponding with authors, providing editorial advice, collecting reviews, and directing the promotion of books fell within the range of his responsibilities.I
Initially an employee of the printing department where he set type and did proof-reading, Caswell was likely a member of the periodicals department by the late 1880s. Here he would have been able to develop his manuscript-reading skills and to work closely with Withrow, who appears to have become something of a mentor to him; certainly, Caswell admired Withrow for both his engaging personal qualities and his "literary ability."(f.12) While Withrow's position as periodicals editor would not obviously indicate it, he was also the ministerial official most closely linked to the House's book publishing initiatives, an aspect of its business which began to show a marked growth during the 1880s.(f.13) By 1892 that expansion had created the need for a separate and distinct book publishing department. Caswell's editorial apprenticeship under Withrow made him a logical candidate to be its manager; his candidacy was buttressed by William Briggs's personal belief in promoting from within the establishment. Reading manuscripts, corresponding with authors, providing editorial advice, collecting reviews, and directing the promotion of books fell within the range of his responsibilities.
Author: Peterman, Michael A, Friskney, Janet B
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